|
Four Reasons Why the Smaller Search Engines
Matter
These days, all Search Engine Optimization
and Submission gurus
only seem to talk about Google, as if it was
the only search engine on the Internet. Of
course, we all know that there really are
hundreds of search engines and directories
available to us, and we know that some of the
smaller search engines serve a very tight niche
of users. There are actually four reasons why
you would want to extend your Search Engine
Marketing activities beyond Google.
-
Reason #1 - Targeted
Traffic: Niche content search engines
can be a very powerful force in your
marketing arsenal. For example, suppose you
have a website dedicated to helping sell
real estate. Does it make better sense to
list a house for sale in Google or in one of
the many real estate search engines?
-
Reason #2 - Costs
Management: The Big Three have each
developed their own pay-per-click search
models. And, because they are the Big Three
search engines, they can also afford to
charge advertising rates that permit them to
be among the most profitable enterprises on
the Internet. The smaller niche search
engines may not serve as much traffic, but
they definitely allow you to reach more
people for the same money. You can reach
people who are more inclined to buy your
goods and services, because they were
searching on a niche website, and you can
get their traffic for a lot less money than
it would cost you to get the same prospect
from any of the big three search engines.
-
Reason #3 -
Linking for Google Placement: For those
of you who are still involved in the Google
PageRank chase, the smaller search
directories can be counted on as a really
valuable asset in your linking portfolio.
Many of the smaller search directories carry
some pretty decent PageRank with them. The
PageRank of a website that is pointing to
your website plays a role in determining the
value of your own website in the Google
PageRank calculations, thereby increasing
your chances of gaining ground in the Google
Search Engine Result Pages.
-
Reason #4 -
Extra Traffic: Yahoo, MSN, ExactSeek.com, and many others are making
changes, improving their results, and trying
to position themselves to compete toe-to-toe
with Google or to compete for searchers not
happy with Google's search product. These non-Google
engines are currently serving millions of
additional searches a month.
If your search engine marketing activities are
focused only on the Big Three, or even worse,
only on granddaddy Google, you are throwing away
anywhere from 20% to 53% of your potential
customer base!
You can always rely
on DiamondTech Solutions for Search
Engine Submission Service
& Search Engine Marketing.
Contact us or let's get started with a
Free SEO Analysis. |